Sondra Brown started her market research career on the client side before founding MDRG, Inc. 25 years ago. As President and Founder, Sondra has created a market research firm that prides itself on designing research that studies The WHOLE MIND. Industry agnostic, this approach to research has attracted clients like T-Mobile, Sling, and Mazda. Sondra’s work has been recognized by organizations such as the American Marketing Association and the Marketing Research Association. Sondra started Market Dynamics in 1994 after 7 years in market research on the client side; first at Hibernia National Bank and then East Jefferson General Hospital, both in New Orleans. Sondra is a graduate of Gordon College in Massachusetts where she graduated summa cum laude and the University of New Orleans where she graduated magna cum laude with a Master’s degree in Sociology. She has received additional training from the Burke Institute and completed advanced moderator training with RIVA. Sondra is certified by QRCA, the Qualitative Research Consultants Association, as a moderator and qualitative research consultant. Sondra has been honored numerous times throughout her career honored as Employer of the Year by the Business and Professional Women of Jefferson Parish and received the Outstanding Young Women of America award. Sondra was awarded the Excellence in Marketing Award for telecommunications research. Sondra volunteers with several non-profit organizations as a mentor for at risk youth. Sondra has been invited to speak at several conferences including most recently the Insights Association’s 2019 Corporate Researchers Conference, Carolinas Society Healthcare Strategy and Market Development (CSHSMD) Fall 2019 Conference, IIEX 2018 Healthcare, National Network of Public Health Institutes, Society for Healthcare Strategy & Market Development (SHSMD) 2014, Destination Marketing Association International (DMAI) 2014.