Pauline Decroos, Bel Brands

During her 5+ years at Bel, Pauline Decroos has been contributing to the transformation of the CMI function to significantly increase its influence within the organization – first in Europe and now in America. Always seeking innovative and effective ways of gaining enlightening insights regarding consumers & shoppers, her goal is to deliver high-impact findings and implications to accelerate the growth of Bel Brands (Mini Babybel, The Laughing Cow, Boursin, Kaukauna, Merkts and Prices) in the US.

Related Sessions

View full schedule