As Principal and Story Strategist at Backstories Studio, Ted Frank specializes in bringing movie-style storytelling techniques to help clients turn insights and strategy into a compelling story that stakeholders will get and get behind.
Ted has been a creative director in advertising, consumer insights and brand strategy for over 20 years. Ted has written for Quirks and has
spoken on insights and strategy storytelling for the MRA, QRCA, DRC, the Back End of Innovation, CRC and AMA’s Analytics with Purpose conferences. He has published a book called “Get to the Heart” on how to apply movie-style storytelling to strategic presentations.