Building the future of UX research: How the Home Depot lean into relationships
In recent months, the insights industry has been ablaze with talk about the differences between market research and user research – seeking ways to bring the adjacent practices together. But while many are talking, The Home Depot are doing, by finding new value in existing research technology and using it to build better relationships.
- A UX researcher’s perspective on making the most out of market research tools
- A retrospective on the role of internal & external relationship building for research success
- Exploring how to position research tools and technology as a core business asset
- Practical considerations for bringing UX research, market research and stakeholders closer