Ellen Yun, Zappistore

VP Midwest

Ellen Yun currently leads Zappi’s Midwest efforts, focusing on clients that are ready to embrace automation and Intelligence Augmentation in the consumer learning process. Her primary efforts in that role revolve around leading a team to understand internal client dynamics, determining the potential for iterative learning with the efficiencies of technology, and helping guide the behavior change that will allow for big-picture learnings across all online quant testing through Zappi over focusing research only on individual projects. While currently in love with technology and what it is doing to drive forward the market research industry, Ellen considers herself classically trained in market research. Areas of research experience span advertising, general market exploration, and innovation with significant contribution within OTC, CPG, and QSR/Food Service.


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