Micha Weinblatt


Micha Weinblatt is an entrepreneur and the co-founder and CEO of Betterific. He graduated Magana Cum Laude with a Government and Politics degree from the University of Maryland in 2005, where he launched his first enterprise, Crooked Monkey T-shirts. The brand has since been carried by over 500 retailers including Urban Outfitters, Nordstrom, and Pac Sun, has been worn by celebrities Ryan Seacrest and Miley Cyrus.
In 2011 he was recognized for his efforts by CNN Money, which named him one of the top 10 entrepreneurs to watch. Along the way he was named one of the Washington Business Journal’s 40 under 40, a World Economic Forum Global Shaper, and was selected to be a member of the Sandbox Community.
After running Crooked Monkey for 7 years, he co-founded Betterific in December 2012, the social research community that helps brands source creative ideas to improve their products, processes and experiences. Betterific has helped numerous Fortune 500s–including Target, Coca-Cola, ConAgra–innovate to face the challenges of the future.

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