In her role as business insights manager, for Kreg Tool Company, Lynn Adelmund delivers market insights and business intelligence to support data-driven strategic decisions in product development, marketing, and overall strategic planning. She started out her career at Nielsen, then worked for a boutique, full-service supplier serving CPG and consumer services clients. The majority of Lynn’s career was spent leading the research teams at a global B2B Media company and a niche advertising agency, serving Fortune 500 clients such as FedEx, Merrill Lynch, General Mills, Sprint and Oracle. Recently, Lynn accepted the opportunity to launch the Insights function at Kreg Tool. Her work there impacts products from conception through the entire lifecycle. Lynn has a bachelor’s degree in marketing and psychology.