Frank Hines, RealLife Research

Frank Hines is a qualitative researcher who is passionate about leveraging consumer-generated video to provide intimate market research experiences. He has managed research, strategy, and innovation initiatives for companies ranging from local non-profits to the Fortune 500. He has also worked on the client side at Ingersoll-Rand and Matra Groupe.

Frank has led both B2C and B2B market research activities across a wide range of industries, from CPG to hi-tech. His diverse client experience includes projects for General Mills, Dell, IBM, Pepsi, Starbucks, Ballet Austin, The National Academy of Engineering, and Kreg Tool.

He has been a featured speaker for the Marketing Research Association, lectured at several colleges, and is currently a Research Rockstar instructor. He is a WPI engineer, a patented inventor, and a Babson MBA.

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