What is Social Intelligence and Why Is It Important In the Current Digital Era Using Social Intelligence Effectively For Real-time Market Research How To Seamlessly Connect The Data With Generic Research Data
1) 1) Bringing insight to life – powerful and engaging insight communication Thor Olof Philogène, CEO, Stravito 2) Ensuring connectivity between CI and Analytics: Improving data flow within research team 3) Wild Card – Discuss anything you want Baileigh Allen, Founder, ZigZag Research
To drive new business opportunities, it is crucial that we become more agile and adjust to changing environments, trends and customer behaviors. In this session we will look into practical ways to adopt an agile mindset and what this means for MR. Agile doesn’t mean fast it means flexible: Adjust and correct – steering your […]
Unravelling customer insights out of data – transforming from data-rich to insight-rich Connecting data with CI experience and local knowledge to drive proper conclusions Processing the data – centralizing the data to ensure quality, control and better customer understanding
Adopting the learning by failing culture into the insight department Staying on top of the game by piloting new technologies & new solutions Creating an agile and innovative research function
It’s easy to default and focus on what matters to the business. It’s braver — and smarter — to put humans at the heart of everything we do. Let’s begin with our humans and their story. < Our connection with humanity is broken. We want to quantify and categorize people, we try to create algorithms […]