Harnessing the Power of Storytelling in Sports to drive fan engagement

  • Differentiating brand using storytelling: Analyzing the role of storytelling in sports
  • Combining qual, quant and analytics to create holistic approach: Assessing the characteristics of impactful and compelling storytelling to identify new opportunities
  • Creating user friendly tool to ensure research finding are used on daily basis
  • Developing a unique perspective on effective and impactful storytelling in sports that can be applied to media brands and content properties to guide future planning and investments

Location: Online Date: 30th September 2020 Time: 4:45 pm - 5:15 pm Renata Policicio, ESPN