Harnessing the Power of Storytelling in Sports to drive fan engagement
- Differentiating brand using storytelling: Analyzing the role of storytelling in sports
- Combining qual, quant and analytics to create holistic approach: Assessing the characteristics of impactful and compelling storytelling to identify new opportunities
- Creating user friendly tool to ensure research finding are used on daily basis
- Developing a unique perspective on effective and impactful storytelling in sports that can be applied to media brands and content properties to guide future planning and investments
UP
