Brett Simpson, Millward Brown

Brett is Group Vice President, Business Transformation & Sampling Sciences at Millward Brown-North America within the Center of Research Transformation and Expertise group. Brett’s key focus areas are driving key business transformation initiatives, driving mobile adoption & new capabilities for the North America business, overseeing our sampling vendor relationships & project level sampling consultation, and driving
key research-on-research initiatives. He provides research design and sampling consultation to various client service and project execution teams and shares his sampling knowledge out to our staff of 200+ researchers through a series of training sessions, which covers topics such as statistics, sampling, domestic and international research design, reaching Hispanics online, various sampling approaches, and best practices. Brett also works closely with Kantar to drive industry change and to develop best practices in sampling for the research community. He formerly served as Methodologist with MRSI/ORC and holds a masters of applied statistics from the Ohio State University.

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