Colin Ho, Ipsos Chief Research Officer
Colin focuses on providing support on research methodologies and data analytics in the areas of innovation, brand research and shopper research. As a Social Psychologist, Colin also provides support on Behavioral Economics. Prior to joining the market research industry, Colin was educated as a Social Psychologist and published in the Journal of Applied Social Psychology and the British Journal of Social Psychology. He joined Ipsos in 1998 and spent nine years on the Procter & Gamble account. In 2006, Colin joined Henry Rak Consulting Partners, a management consultancy that specializes in the development of strategic brand growth strategies (Henry Rak is now part of McKinsey). In June 2009, Colin returned to Ipsos where he is now a Chief Research Officer. Colin holds a Doctorate in Social Psychology from Purdue University, with an undergraduate degree in Psychology from the University of California, Santa Barbara.