Dr. Simon Lidington, Big Sofa CEO
Simon Lidington is co-Founder and CEO of Big Sofa. He has worked in consumer research, customer experience, organization development and brand development for 35 years. He set up his first research agency at the age of 31; co- founded Quadrangle, and led Research International as UK CEO. He is passionate about the power of innovative visual technology in the hands of creative people to transform understanding, insight and big meaning.