Mark Michelson, MMRA

Mark Michelson is the Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences.

Mark’s experience as a market researcher includes 28 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, banking, food service, healthcare, retail and CPG.