Vice President, Global Innovations
Sherri Stevens is VP, Millward Brown Global Innovations. With both an industry and academic background, Sherri is actively involved in conceptualizing and developing new research solutions that address the changing needs of clients and keeping core research solutions fresh. Sherri’s primary research expertise is in brand equity, customer experience, segmentation, and loyalty. Her industry expertise is focused on services including retail, healthcare, financial services, and communication. She has presented papers at North American and International conferences including the Association for Consumer Research and the American Marketing Association as well as ESOMAR, CASRO and MRMW. She holds degrees in Anthropology from Knox College and in Marketing from the University of Utah.